Samsung RF217** Manual do Utilizador

2009 Product Presentation Refrigeration*Confidential Not for Distribution

Confidential Not for DistributionNo Mixing of OdorsConventional Cooling SystemNo Mixingof OdorsNo Mixingof OdorsMixingof OdorsMixingof OdorsUses Less

Confidential Not for DistributionTwin CoolingTwin Cooling Plus will run both of the evaporators in optimal conditions and make it possible to mainta

Confidential Not for DistributionEasy Open HandleNow, opening the freezer door is a breeze without any extra force thanks to the Samsung's uniqu

33” French Door Twin Cooling®RF197: New 33” French DoorModelName RF197Stainless $1,399Platinum $1,299Black/White $1,099Capacity 18cubicft.Automatic

RF197: New 33” French DoorConfidential Not for Distribution

RF197: New 33” French DoorConfidential Not for Distribution

33” French Door Twin Cooling®RF217: New 33” French DoorModelName RF217Stainless $1,499Platinum $1,399Black/White $1,199Capacity 20cubicft.Automatic

RF217: New 33” French DoorConfidential Not for Distribution

RF217: New 33” French DoorConfidential Not for Distribution

Largest Capacity Counter Depth French Door Twin Cooling Plus®RFG237: New Counter DepthModelName RFG237Stainless $2,899Platinum $2,799Black/White $2,5

2009 Product Presentation RefrigerationTable of Contents:Refrigeration Awards2008 Year End Review Ad Campaign 08 Market ShareBusiness Plan 20092009 Pr

RFG237: New Counter DepthConfidential Not for Distribution

RFG237: New Counter DepthConfidential Not for Distribution

Competitive MarketplaceCounter Depth French Door RefrigerationConfidential Not for Distribution

Energy Efficiency Save Money!How can Samsung Refrigeration save the customer money?ENERGY STAR qualified refrigerators require about half as much ener

*Manufacturer’s Suggested Retail Price The retailer alone has sole discretion to set actual sales price.French Door Line Up ChartConfidential Not for

*Manufacturer’s Suggested Retail Price The retailer alone has sole discretion to set actual sales price.French Door Line Up ChartConfidential Not for

RFG237 RSG257$2,899 (Stainless) $2,299 (Stainless)Counter Depth Counter Depth23 cu. ft. 24 cu. Ft.Twin Cooling Plus Twin Cooling PlusExternal Filtered

RS277 RS275 RS2530$1,599 (PN)New Price $1299 (PN)Standard Depth Standard Depth27 cu. ft.Twin CoolingExternal Filtered Ice & Water LED Dispenser Li

*Manufacturer’s Suggested Retail Price The retailer alone has sole discretion to set actual sales price.RB217AB RB197AB RB215AB RB195AB$1,399 (Stainle

Questions?Confidential Not for Distribution

2008 Refrigeration AwardsWhat does the industry say?Samsung French Door Refrigerators ranked # 1 and 3Samsung French Door refrigerator ranked # 1 Bott

General Terminology• Refrigerator - A device that contains a cooling process that occurs when gas passes through the refrigerator absorbing heat from

General Terminology• Defrosting - The process of removing ice build up to aid in proper cooling. Current refrigerators go through a process of Auto-De

General Terminology• Demo Mode - In this mode, most of the functions of the refrigerator function normally, except there is no cooling because the com

General Terminology• Twin Cooling - Controls and generates cooling air for the refrigerator and freezer separately, with two independent evaporators a

General Terminology• Power Freeze - The compressor and the freezer fan run for 10 hours continuously. • Power Cool - The compressor and the refrigerat

Removing Refrigerator French Doors* RFG297Confidential Not for Distribution

Removing Refrigerator French Doors* RFG297Confidential Not for Distribution

Reattaching Doors* RFG297Confidential Not for Distribution

Reattaching Doors* RFG297Confidential Not for Distribution

Ad Campaign•1stsignificant Brand Campaign successful• Successful launch of high-end products (GGH 29 cft. French)• Awards won: 9JD Power #1 in French/

Source: NPDTotal FDR Thru Nov - 08Competitive MarketplaceSamsung French Door Brand ShareConfidential Not for Distribution

Source: NPDIce & Water Thru Nov - 08Competitive MarketplaceSamsung French Door Brand ShareConfidential Not for Distribution

Refrigeration Business Plan 2009Product Highlights2008 Highlights2009 Plans• Launch of largest FD on the market (RFG297)• Successful launch of Counter

2009 Product AdvantagesFrench DoorSide-by-Side• Largest capacity on the market, 24 cubic feet• Twin Cooling / Twin Cooling Plus ® delivers superior fo

Confidential Not for DistributionRefrigerationWith the Largest Storage Capacity in its Category – 29 cu. ft.the Samsung French Door Refrigerator has p